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The Black Hole That Consumes Your Work Day
The Black Hole That Consumes Your Work Day
Even if you’re not an astrophysicist you still probably know at least one thing about black holes. There’s just something mysterious and…
Clay Ostrom
Apr 17, 2019
How To Transform A Hole Into A House With Brand Positioning
How To Transform A Hole Into A House With Brand Positioning
My family and I went to the beach recently. We have a 10-year-old son and he invited one of his friends to come with us.
Clay Ostrom
Apr 4, 2019
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The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think
The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think
In the world of programming, there are lots of rules to highlight how bad developers are at estimating the time it will take to finish a…
Clay Ostrom
Jan 30, 2019
Features Vs. Feels: Messaging Teardown of Project Management Tools
Features Vs. Feels: Messaging Teardown of Project Management Tools
When you think of the sexiest, most exciting categories of products to talk about, project management software is always near the top of…
Clay Ostrom
Jan 24, 2019
How To Create Clear, Consistent Content With Brand Archetypes
How To Create Clear, Consistent Content With Brand Archetypes
One of the hardest parts of creating content for a business is developing a consistent style.
Clay Ostrom
Jan 9, 2019
Entrepreneurship and Fulfillment Beyond A 4 Hour Formula
Entrepreneurship and Fulfillment Beyond A 4 Hour Formula
You can spot an entrepreneur the second the topic of work comes up. Their eyes light up. They smile. Their speech quickens as they eagerly…
Clay Ostrom
Jan 3, 2019
Don’t Forget The Messaging Glue
Don’t Forget The Messaging Glue
When you write messaging for a product, website, or service you’re usually telling customers a story they’ve never heard before. In that…
Clay Ostrom
Jul 31, 2018
Is Camping Ready For Disruption? A 10X Teardown of Tentrr
Is Camping Ready For Disruption? A 10X Teardown of Tentrr
The 10X Rule for innovation sets a bar that’s simple to understand but difficult to achieve. The rule roughly states that in order for…
Clay Ostrom
Jul 18, 2018
Latest
Learn How Your Customers Think With This Valuable Tool
Learn How Your Customers Think With This Valuable Tool
As business owners, we all make assumptions about how our customers think and feel. But when those assumptions are wrong, customers will…
Clay Ostrom
May 16, 2018
Plant A Big Flag In Your Customer’s Brain
Plant A Big Flag In Your Customer’s Brain
Why it’s critical to understand who your business is competing against.
Clay Ostrom
Feb 13, 2018
The Joy Of Learning How To Fire Yourself
The Joy Of Learning How To Fire Yourself
One of the biggest challenges of being an entrepreneur is maximizing the use of your time.
Clay Ostrom
Jan 23, 2018
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