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The Black Hole That Consumes Your Work Day

The Black Hole That Consumes Your Work Day

Even if you’re not an astrophysicist you still probably know at least one thing about black holes. There’s just something mysterious and…
Go to the profile of Clay Ostrom
Clay Ostrom
How To Transform A Hole Into A House With Brand Positioning

How To Transform A Hole Into A House With Brand Positioning

My family and I went to the beach recently. We have a 10-year-old son and he invited one of his friends to come with us.
Go to the profile of Clay Ostrom
Clay Ostrom
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Get Our Free Innovation Worksheets
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The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think

The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think

In the world of programming, there are lots of rules to highlight how bad developers are at estimating the time it will take to finish a…
Go to the profile of Clay Ostrom
Clay Ostrom
Features Vs. Feels: Messaging Teardown of Project Management Tools

Features Vs. Feels: Messaging Teardown of Project Management Tools

When you think of the sexiest, most exciting categories of products to talk about, project management software is always near the top of…
Go to the profile of Clay Ostrom
Clay Ostrom
How To Create Clear, Consistent Content With Brand Archetypes

How To Create Clear, Consistent Content With Brand Archetypes

One of the hardest parts of creating content for a business is developing a consistent style.
Go to the profile of Clay Ostrom
Clay Ostrom
Entrepreneurship and Fulfillment Beyond A 4 Hour Formula

Entrepreneurship and Fulfillment Beyond A 4 Hour Formula

You can spot an entrepreneur the second the topic of work comes up. Their eyes light up. They smile. Their speech quickens as they eagerly…
Go to the profile of Clay Ostrom
Clay Ostrom
Don’t Forget The Messaging Glue

Don’t Forget The Messaging Glue

When you write messaging for a product, website, or service you’re usually telling customers a story they’ve never heard before. In that…
Go to the profile of Clay Ostrom
Clay Ostrom
Is Camping Ready For Disruption? A 10X Teardown of Tentrr

Is Camping Ready For Disruption? A 10X Teardown of Tentrr

The 10X Rule for innovation sets a bar that’s simple to understand but difficult to achieve. The rule roughly states that in order for…
Go to the profile of Clay Ostrom
Clay Ostrom
Latest
Learn How Your Customers Think With This Valuable Tool

Learn How Your Customers Think With This Valuable Tool

As business owners, we all make assumptions about how our customers think and feel. But when those assumptions are wrong, customers will…
Go to the profile of Clay Ostrom
Clay Ostrom
Plant A Big Flag In Your Customer’s Brain

Plant A Big Flag In Your Customer’s Brain

Why it’s critical to understand who your business is competing against.
Go to the profile of Clay Ostrom
Clay Ostrom
The Joy Of Learning How To Fire Yourself

The Joy Of Learning How To Fire Yourself

One of the biggest challenges of being an entrepreneur is maximizing the use of your time.
Go to the profile of Clay Ostrom
Clay Ostrom
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